My Eitara Store

Explore the Collection

Made to honor the beauty of showing up fully, even on quiet days.

SHOP NOW
A celebration of Indian craftsmanship

She never needed a reason to be radiant. Neither do you.

SHOP NOW
Embrace The Indian Heritage with modern flair

Craft is our language. Clothing is our canvas.

SHOP NOW
We believe,

we believe beauty isn’t reserved for special occasions, it’s a way of being. Inspired by our mother’s quiet grace, we craft embroidered pieces that don’t seek attention, but help you feel truly seen. Because you are the occasion.

Testimonial

I wore it to lunch with my friends and got three compliments before we even ordered. Now that’s something!

Ranjani

It just felt… right. Like I wasn’t trying too hard but still looked put together.

Mishti

I didn’t even need makeup. The outfit kind of carried the mood!

Naviya